Your comments have been remarkable so far! This past week of writing-reading-researching-responding consumed far more of my time than I had anticipated. I also enjoyed it much more than I thought I would. I went from nervous and excited to just excited. I have a list several dozen items deep for upcoming posts. If I’m composing four to five times per week, that will easily take me through September. Despite the fact that I’ve got plenty to write about, don’t hesitate to request subjects.
I’m going to attempt to post once per day, Sunday through Thursday. I’ll be replying to comments wherever (I think I need to) + (I think I have time to) = (true). If I don’t reply to a post that you think I should within a few days, feel free to alert me to my oversight.
Does anyone have any strong feelings about edits to existing posts? I figure that if I make a change within an hour of posting I'm under no obligation to notify anyone. Anything beyond that, I thought I'd add a notation such as "Updated at [time]." Should I indicate where I have somehow added, subtracted, or otherwise modified text?
Apparently, I need to be a bit less coy. I made a lot of progress forward in setting up this company before ever starting this blog. The company is already named, articles of incorporation are loosely drafted, many sections of the operating agreement are at least identified if not described in detail. I don’t have a business plan, but it’s not like I haven’t written them before. I’ve started looking into the tempest of licenses, taxes, benefits, funding, et al.
To some degree, I’m being intentionally coy. I want to understand what’s at the root of a good company, not just a given specific good company (like a USAA, REI, Motley Fool, pre-IPO Google, or Gore Industries) that I might be able to start up right now.
The work I’m trying to squeeze out of this blog is sussing out where the overlap is between what I want [image: the pink circle] out of a company, what you want [image: the blue circle] out of a company, and what is unavoidably required [image: dark purple oval] in having a company at all. What nobody cares about gets chucked. What folks specifically want to avoid gets guarded against. What everybody seems to want [image: both purple figures] gets more thorough investigation and then undergoes translation into business practices or corporate structures [image: interrobang icon]. The tough part will be accommodating whatever irreducible delta [jargon] is leftover – what only some people want, what only most people will tolerate, what I have to give up in order to get something more important.
I don’t know yet how much detail I’ll have to go down to in order to get what I’m after. I don’t know yet where the guess/know threshold is either. Do I need to feel like I’m 50% sure? Do I think Machiavelli is wrong and I can beat that threshold? I also don’t know how formal I’ll have to make this effort. Any part with paperwork has at least some formality built in. But will I need to make personas? Build an experience tree? Perform other analysis/synthesis exercises? I don’t know the answer to that at all. And I’m about to find out.
Updated on 13 August 2007 to include the image, add a few image descriptors inline in the text, and fancy up the jargon aside as a non-linking anchor tag.